About Link∙Ability
Strategy. Visibility. Influence.
In a world where professional reputation is increasingly shaped by digital discovery and AI-influenced visibility, senior leaders need more than activity – they need strategic presence and credibility.
Link∙Ability partners with executives, founders and leadership teams to help them be seen, understood and remembered for the leadership they bring to the table – not just the roles they’ve held or the content they’ve published.
Our work begins with clarity: leadership visibility is a strategic asset, not an online hobby.
Who We Are
Link∙Ability is a strategic visibility and executive positioning practice. We help leaders and organisations build authority, strengthen reputation and increase professional discoverability in an era where platforms like LinkedIn and AI-driven search increasingly influence perception and opportunity.
We focus on the intersection of leadership, communication and discoverability – where a leader’s experience and judgement are interpreted, indexed and understood by both people and machines.
What We Do
Executives today face a new reality: your professional narrative is being written long before you enter the room.
Link∙Ability helps leaders shape that narrative intentionally and strategically.
We work with senior leaders on:
- Executive visibility strategy – translating leadership experience into a coherent, discoverable presence
- Thought leadership positioning – building public professional signals that reflect depth and judgement
- LinkedIn strategic presence – aligning profile, activity and narrative with real business impact
- Organisational leadership support – helping leadership teams strengthen internal and external credibility
- Visibility frameworks for transition – supporting board readiness, career evolution and professional repositioning
Our approach is strategic first, tactical second.
Why it Matters
Professional visibility has changed – and it’s not about posting more.
AI-driven recommendation engines and discovery systems increasingly shape who finds you, how they interpret you, and what opportunity flows your way.
Yet most leaders are evaluated externally based on signals they don’t control – incomplete profiles, passive presence, or inconsistent narratives.
We help leaders move from undefined visibility to intentional visibility – a presence that supports leadership influence, opportunity and strategic impact.
The Link∙Ability Difference
Leaders don’t need louder voices – they need clearer signals.
What sets us apart:
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Strategic leadership lens – visibility crafted for judgement, not popularity
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AI-aware positioning – narrative and discoverability aligned with how discovery systems interpret professional identity
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Reputation-first language architecture – messaging that reflects decisions, values and leadership context
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Outcome focus – visibility that supports opportunity, not vanity metrics
We help leaders be found for who they are and what they do, not just how often they post.
About Lynnaire Johnston
Link∙Ability is led by Lynnaire Johnston, a strategist, author and advisor focused on leadership visibility in the digital era.
Lynnaire’s background blends media, professional writing and strategic communication – experience she has brought to leaders and organisations across industries worldwide.
She is the author of Link∙Ability: 4 powerful strategies to maximise your LinkedIn® success and co-author of Business Gold: Building Awareness, Authority and Advantage with LinkedIn® Company Pages.
Her work is grounded in helping leaders articulate and elevate their professional identity – not simply manage activity or ‘win the algorithm.’
Our Approach
We believe:
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Leadership visibility is a strategic discipline, not a marketing trick.
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The right presence supports credibility, opportunity and reputation.
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AI and platform influence should be understood and engaged with, not feared.
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Leaders should be discoverable for what they contribute, not just how visible they are.
Ready to Bring Your Visibility Into Strategy?
Whether you are a seasoned executive, a founder, a board candidate or an organisational leader, the question is the same:
How do you want to be discovered?
For what?
By whom?
Link∙Ability can help you shape those answers into visibility that works for your goals – not against them.
Discover our services | Book a strategy conversation