Our biggest client said this week, ‘We’ve done a review of our suppliers and you come out top of the list for Getting Sh*t Done.”
What a compliment! Why? Because we know how hard it can be to navigate corporate roadblocks that tend to get in the way of any more than the most inane social media posts.
Most marketing and comms departments don’t have any problem with 2-3 paragraph posts for Facebook, Instagram etc where they report something the company is doing, has done or will be doing.
Where they struggle is with thought-leadership or authority-building posts. The most important kind on LinkedIn™.
There are many reasons: the fear of standing out, the risk of a personal opinion being misconstrued as company policy, trepidation about a staff member being acknowledged as an expert, etc.
But true value lies in sharing content the audience finds useful and valuable. And, frankly, that doesn’t come without standing out, sharing personal opinions or – hopefully – eventually being seen as an expert.
At Link∙Ability, we have a diverse range of clients in various industries including commercial project management, product design, commercial interior design plus coaches, consultants and more.
Each is different so we provide customised services as appropriate. For some this requires setting up and building a company page to gain visibility. For others, it’s about connecting with a niche industry with the aim of attracting them to attend an event. Forward thinking companies promote the expertise of their senior staff which has multiple, but often overlooked benefits.
In 2024, no company can afford to be without a LinkedIn™ company page but it takes time and knowledge to do it well. That’s why we not only offer services to fulfil this need but have a Company pages section in the Members area of this website which we regularly update with new ideas, trends and content.
If you’re contemplating setting up a company page or want help to manage one, get in touch. If you want to learn more about them, we invite you to look through our site free (for 7 days).