Link∙Ability, 4 powerful strategies to maximise your LinkedIn success (edition 2)
Use LinkedIn® to build your credibility, make your expertise discoverable and create opportunities that support your professional and business goals.
You know LinkedIn could play a bigger part in your professional life. But having a profile and knowing what to do with it are different things.
Perhaps your profile still reads like a CV. Perhaps you publish occasionally but aren’t sure what it achieves. Or you want people to understand your expertise and what sets you apart – including when they look for answers and recommendations through AI.
Link∙Ability gives you a practical approach to moving forward. It explains how connecting, publishing, engaging and direct messaging work together to build a professional presence and relationships that support your goals.
Who is Edition 2 for?
This book is for mid-career and senior professionals who already have a LinkedIn presence and want to use it more purposefully.
Whether you are a consultant, coach, accountant, lawyer, manager or another experienced professional, the challenge is similar: communicating your value and creating the conditions for the right opportunities.
You might be looking for clients, a new role, career progression or stronger professional relationships. Link∙Ability gives you a clearer understanding of how to use the platform in support of those ambitions.
What you’ll gain
Communicate your expertise and what sets you apart
Develop a presence that makes your value clearer, gives people reasons to choose or recommend you, and supports discoverability by people and AI.
Build stronger professional relationships
Understand how connecting, engaging and communicating can develop trust, strengthen your network and support your professional growth.
Use LinkedIn with a clear purpose and direction
Choose activities that fit your goals and understand how the four strategies work together, so you know where to focus your efforts.
The same four powerful strategies, reconsidered for a changed LinkedIn
Edition 2 reflects changes on LinkedIn, the impact of AI and the evolving role of each strategy.
Content creation remains important, with a more balanced emphasis on the different ways to build credibility, relationships and professional opportunities. A new company pages chapter adds a bonus strategy for developing an organisational presence.
Fewer screenshots and images also make this edition easier to read on e-readers, with less reliance on pictures of changing platform features.
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Link∙Ability, 4 powerful strategies to maximise your LinkedIn success was published in 2020 but much has changed on LinkedIn since then.
However the book’s core strategies – posting, engagement, direct messaging and connecting remain important. The new element has been the arrival of AI.
Instead of focusing solely on LinkedIn, Lynnaire Johnston has widened her scope and now focuses on online visibility in the age of AI.
That said, the valuable insights, essential know-how and practical tips that show you how to leverage the LinkedIn platform to your advantage explained in Link∙Ability 4 powerful strategies to maximise your LinkedIn success are still valid today.
Whatever your business goal or ambition, Link∙Ability shows you how using the power of the world’s biggest social media platform for business – LinkedIn – can help you immensely to:
- Become the company of choice in your industry.
- Gain recognition as a leader in your field of expertise.
- Network with industry luminaries.
- Attract ideal clients.
- Land the job of your dreams.
The strategies shared in Link∙Ability will still enhance your business, your career and your brand. Harnessing the power of the platform will have a profound impact on your business life. Whether you are a CEO, business owner, marketing executive or any type of business professional, LinkedIn can help you achieve the success you are looking for.
Link∙Ability reveals four strategies that, used either separately or together, will make an enormous difference to your professional life. These strategies are
◼ Connecting
◼ Posting
◼ Engaging
◼ Direct Messaging
Each chapter covers how the strategies work, using them expertly, mistakes to avoid and examples of both successes and failures.
In Link∙Ability you will also learn:
- How to send a connection invite that gets accepted.
- What to do once a connection says yes.
- The 6 different forms of posting and how they work.
- When and why articles are better than posts.
- What to write about in posts and articles.
- Why engagement is important and how to make it happen.
- The advantages of nurturing connections and how to do that.
- How to combine the strategies to leverage the power of LinkedIn.
- How to decide which strategy will best help you achieve your objectives.
LinkedIn’s unique features make it the perfect social media platform for business. If you are keen to develop professionally, generate leads or stand out in a positive way, LinkedIn is the place to be. By using the four strategies discussed in this book and developing a plan to use them in your LinkedIn marketing, you will gain visibility, credibility and professional recognition. Connecting to the right people and developing meaningful relationships with them by consistent and diligent sharing of content, the opportunities you seek, and even ones you hadn’t thought of, will come your way.
If making skilful use of LinkedIn to achieve your professional ambitions is important to you, we invite you to download a full copy Link∙Ability and to check out the membership options available.