Capability Shapes Visibility

Strategic visibility is not accidental. It is the result of informed decisions, structural understanding and confident execution.

For individuals, that means knowing how to align professional presence with mandate and ambition.
For organisations, it means ensuring teams understand how their individual presence contributes to institutional credibility.

Link∙Ability provides both individual coaching and organisational training – each structured, proportionate and outcome-focused.

LinkedIn coaching session

Executive & Professional Coaching

LinkedIn® is no longer intuitive at senior level. Its structure, signals and evolving features influence how authority is interpreted.

Our coaching is designed for:

  • Senior leaders refining executive presence
  • Founders strengthening commercial positioning
  • Professionals preparing for progression or transition
  • Advisors and consultants operating in B2B markets

The focus is not “how to post more”. It is how to use the platform with clarity and confidence.

What Coaching Covers

  • Profile positioning and alignment
  • Structural best practice
  • Narrative clarity
  • Influence development
  • Relationship-building strategy
  • Platform feature navigation at senior level

Sessions run 75 minutes, are recorded for reference, and allow for ongoing follow-up questions.

There is no requirement to commit to a programme length in advance. Engagement can be proportionate to your needs.

Coaching clients receive one month’s access to the Link∙Ability members platform.

Investment: US$395 per session

For leaders requiring broader strategic advisory, see our Executive Advisory services.

LinkedIn training

Organisational LinkedIn® Training

When teams understand how LinkedIn® supports both their professional presence and organisational objectives, institutional visibility strengthens.

Well-structured employee advocacy:

  • Amplifies corporate messaging
  • Supports company page authority
  • Strengthens employer positioning
  • Enhances commercial credibility
  • Reinforces leadership signals

Contrary to common fear, visible employees are not a retention risk.
Organisations that invest in their people’s professional presence tend to benefit from stronger loyalty and brand strength.

Our Training Approach

Training is aligned to organisational objectives.

It may focus on:

  • Executive and senior team positioning
  • Sales team relationship development
  • Project or initiative visibility
  • Employer brand support
  • Strategic use of paid LinkedIn® tools

Programmes are typically structured as:

  • 60 to 90-minute group session
  • Optional individual follow-up sessions
  • Three-month follow-up review session

Single-session briefings are also available.

All training includes presentation materials, recordings and one month’s access to the Link∙Ability members platform.

Investment: Pricing available on application.

Strategic Question

If your leaders or team members were reviewed publicly today:

Would their presence strengthen your organisation’s credibility — or dilute it?

If the answer is uncertain, structured coaching or training may be appropriate.

Note: Lynnaire Johnston is an independent LinkedIn consultant and strategist who is not employed by or associated with LinkedIn in any formal way.