Strategic Visibility & Relationship Development
Authority compounds through visibility but only when that visibility is structured, credible and relational.
This managed partnership is designed for senior leaders and established consultants who want to strengthen professional authority, deepen meaningful relationships and generate sustained inbound opportunity on LinkedIn®.
It is not a marketing programme.
It is not short-term lead generation.
It is structured professional presence-building.
Who This Is For
- Upper-tier consultants and advisers
- Senior leaders expanding influence
- Founder-led B2B professionals
- Established experts seeking consistent inbound opportunity
This is not designed for early-stage professionals. It is for those already operating at a meaningful level who want their visibility to match their expertise.
How It Works
The programme runs for a minimum of six months and is tiered depending on scope and level of implementation.
Engagement often begins with strategic profile positioning to ensure narrative and structural alignment before amplification begins.
From there, we design and manage a structured visibility strategy aligned to your professional objectives.
Depending on tier, this may include:
- Visibility strategy architecture
- Narrative and thematic positioning
- Content creation and publishing management
- Post scheduling and cadence planning
- Strategic connection development
- Invitation message scripting
- Relationship follow-up drafting
- Comment engagement management
- Conversation mapping within relevant industry posts
- Profile optimisation refinement over time
- Visibility performance reporting
Clients retain oversight and approval.
We manage execution where required.
What It Delivers
Over time, clients typically experience:
- Increased authority perception
- Higher-quality inbound enquiry
- Stronger professional relationships
- Expanded and strategically aligned networks
- Greater confidence in platform engagement
- Sustained presence within their field
The objective is not visibility volume.
It is compounding professional relevance.
What It Is Not
- Not automation-based outreach
- Not high-volume content production
- Not algorithm chasing
- Not short-term sales activation
- Not a replacement for commercial strategy
It is structured presence-building on the world’s largest professional platform.
Engagement Structure
Minimum term: six months
Tiered investment: scoped following discovery
Because authority and relationship capital compound over time, short-term engagement rarely produces meaningful results.
Note: Lynnaire Johnston is an independent LinkedIn consultant and strategist who is not employed by or associated with LinkedIn in any formal way.