Strategic LinkedIn® Profile Positioning
Your LinkedIn® profile is a public signal of professional authority. For senior leaders, it reflects mandate and influence. For ambitious professionals, it signals trajectory.
In both cases, it shapes perception before conversation. Board recruiters review it. Prospective clients assess it. Hiring panels examine it. AI-driven systems interpret it.
If it under-represents your level, scope or ambition, opportunity quietly shifts elsewhere. This service ensures your profile aligns with where you are – and where you are going.
Why LinkedIn Profile Positioning Matters
Executive credibility is increasingly formed in advance.
A profile that is incomplete, outdated or structurally misaligned can unintentionally signal:
- Reduced scope of responsibility
- Lack of current relevance
- Narrower influence than reality
- Career stagnation rather than progression
For senior leaders, this is rarely about “visibility”.
It is about accurate representation at the right level.
For business owners and advisors, it directly influences commercial trust.
Our Approach
We treat LinkedIn® profile positioning as a strategic exercise, not an aesthetic one.
The objective is alignment between:
- Your current level of responsibility
- Your future trajectory
- Your authority signals
- Your professional narrative
- Platform structure and discoverability
This is not about sounding impressive.
It is about being structurally coherent.
Two Pathways
Done-For-You Strategic Profile Rebuild
This is our premium positioning service.
We conduct a full top-to-tail reconstruction of your profile to ensure it reflects senior-level authority and current mandate.
This includes:
- Executive narrative architecture
- Structural optimisation of all sections
- Strategic headline positioning
- Experience and mandate reframing
- Media integration where appropriate
- Feature utilisation aligned with your context
The process typically runs 2–4 weeks and concludes with a private advisory session to ensure you understand how to leverage your newly positioned presence.
Investment: US$1500
Profile Advisory & Coaching
For leaders who prefer to retain direct control of their profile, we offer structured advisory sessions.
These sessions:
- Clarify positioning and narrative
- Guide structural improvements
- Provide real-time review and refinement
- Equip you to maintain alignment over time
Each session runs 75 minutes, is recorded for your reference, and includes an action plan and follow-up interaction as required.
Clients also receive one month of access to the Link∙Ability members' platform.
Investment: US$395 per session
For leaders seeking broader strategic guidance, see our Executive Advisory and Coaching services.
Who This Is For
- Senior leaders refining executive presence
- Founders strengthening commercial credibility
- Professionals preparing for progression or transition
- Advisors and consultants operating in B2B markets
- High-potential managers stepping into broader mandates
Strategic Question
If someone with influence reviewed your LinkedIn profile today:
Would it accurately reflect your authority and current mandate?
If not, we should correct that.
Book a profile positioning conversation.
Note: Lynnaire Johnston is an independent LinkedIn consultant and strategist who is not employed by or associated with LinkedIn in any formal way.