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Link∙Ability, 4 powerful strategies to maximise your LinkedIn success was published in 2020 but much has changed on LinkedIn since then.

However the book’s core strategies – posting, engagement, direct messaging and connecting remain important. The new element has been the arrival of AI.

Instead of focusing solely on LinkedIn, Lynnaire Johnston has widened her scope and now focuses on online visibility in the age of AI.

That said, the valuable insights, essential know-how and practical tips that show you how to leverage the LinkedIn platform to your advantage explained in Link∙Ability 4 powerful strategies to maximise your LinkedIn success are still valid today.

Whatever your business goal or ambition, Link∙Ability shows you how using the power of the world’s biggest social media platform for business – LinkedIn – can help you immensely to:

• Become the company of choice in your industry.
• Gain recognition as a leader in your field of expertise.
• Network with industry luminaries.
• Attract ideal clients.
• Land the job of your dreams.

The strategies shared in Link∙Ability will still enhance your business, your career and your brand. Harnessing the power of the platform will have a profound impact on your business life. Whether you are a CEO, business owner, marketing executive or any type of business professional, LinkedIn can help you achieve the success you are looking for.

Link∙Ability reveals four strategies that, used either separately or together, will make an enormous difference to your professional life. These strategies are

◼️ Connecting 

◼ Posting

◼ Engaging

◼ Direct Messaging

Each chapter covers how the strategies work, using them expertly, mistakes to avoid and examples of both successes and failures.

In Link∙Ability you will also learn:

• How to send a connection invite that gets accepted.
• What to do once a connection says yes.
• The 6 different forms of posting and how they work.
• When and why articles are better than posts.
• What to write about in posts and articles.
• Why engagement is important and how to make it happen.
• The advantages of nurturing connections and how to do that.
• How to combine the strategies to leverage the power of LinkedIn.
• How to decide which strategy will best help you achieve your objectives.

LinkedIn’s unique features make it the perfect social media platform for business. If you are keen to develop professionally, generate leads or stand out in a positive way, LinkedIn is the place to be. By using the four strategies discussed in this book and developing a plan to use them in your LinkedIn marketing, you will gain visibility, credibility and professional recognition. Connecting to the right people and developing meaningful relationships with them by consistent and diligent sharing of content, the opportunities you seek, and even ones you hadn’t thought of, will come your way.