The New Rules of LinkedIn Job Searching
LinkedIn job search in 2025 isn’t just hard – it’s confusing.
One minute you're told to “post more,” the next, someone says, “stop posting – just comment!” You hear recruiters want keywords… but not too many. LinkedIn Premium is a waste of money – until it isn’t.
Here’s what really works on LinkedIn right now.
Let’s break it down.
Your Profile Is Still the Powerhouse
Before you apply for a single job or hit publish on a post, your profile needs to do the heavy lifting.
🔷 Use all 2,600 characters in your About section
🔷 Include keyword phrases – don’t just tell your story
🔷 Add your top 5 skills (the ones you want to be found for)
🔷 List certifications, recommendations, and add visuals throughout
Don’t Just Post – Engage
Posts aren’t dead, but visibility has shifted. The best thing you can do today? Comment early on other people’s content.
When you reply to others – especially when you’ve been tagged – you extend your reach well beyond your network.
📌 Pro tip: Spend 10 minutes commenting before and after you publish a post.
Premium Has Its Perks
LinkedIn Premium isn’t essential – but it does help. It gives you access to AI coaching tools, job insights, and LinkedIn Learning courses – all of which will make you look good in the eyes of recruiters and potential employers.
Use AI, But Use It Well
Avoid LinkedIn’s built-in AI tools – they’re not ready yet. Instead, use external tools (like ChatGPT) to generate high-quality articles, posts, and carousels that reflect your voice – then bring them back to LinkedIn.
Make Yourself Visible
Update your “current” role if you’re between jobs (use keywords!). Don’t rely on “open to work” banners – recruiters prefer the private setting. And finally, make sure your contact details are up to date and easy to find.
Summary
If it’s been a while since you updated your strategy, now’s the time. Because LinkedIn isn’t just a digital CV anymore – it’s your competitive edge.
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