Posting on LinkedIn 2–4 times per week is ideal for most professionals. This keeps your profile active and helps build visibility without overwhelming your audience. If you’re just starting, aim for once a week and increase as you get more comfortable. Consistency matters more than volume. Use a mix of post types – text, image, video, polls – to keep your content engaging and varied.

The best time to post on LinkedIn is typically weekday mornings between 8–10 AM or around lunchtime, depending on your audience’s habits. Tuesdays to Thursdays often see the highest engagement. However, testing is key – try different times to see when your audience is most active. Use LinkedIn analytics to find your optimal posting window and schedule accordingly.

The best-performing posts on LinkedIn are authentic, engaging, and add value. Personal stories with a business lesson, how-to tips, industry insights, and behind-the-scenes content all perform well. Posts that ask questions or share lessons learned tend to spark conversation. Use strong hooks in the first two lines and include relevant hashtags to boost reach.

To increase LinkedIn engagement, post consistently, start with a strong hook, and ask questions. Respond to comments, tag relevant people, and use 3–5 strategic hashtags. Commenting on others’ content also boosts your visibility. Focus on quality content and community interaction. Share personal stories, opinions, and behind-the-scenes insights to encourage responses.

While LinkedIn no longer supports hashtags they can help categorize your content but do not increase discoverability. Use 3–5 relevant hashtags per post, mixing broad (e.g., #marketing) and niche (e.g., #emailmarketingtips) tags. Don’t overdo it – avoid stuffing. When used in posts hashtags become part of its URL but otherwise are of little use.

Both have value. LinkedIn posts are great for quick insights and engagement, while articles are better for long-form thought leadership. Use posts to stay visible and articles to go deeper on your expertise. Posts drive more reach, but articles build credibility and are indexed by search engines (and possibly AI). A mix of both showcases your versatility and expertise.

To build a LinkedIn content routine, start small – one post a week. Choose themes like tips, stories, or behind-the-scenes. Create a list of ideas and batch your content. Use scheduling tools or set calendar reminders. Track what performs well and adapt accordingly. Consistency builds momentum more than frequency alone.

It’s better to create original content, but resharing (called Repost with your thoughts) works if you add your own perspective. Don’t just hit “Repost” – include a comment, insight, or personal takeaway. This boosts engagement and shows thought leadership. Aim to add value every time you share something.

Great LinkedIn post ideas include sharing lessons learned, behind-the-scenes moments, quick tips, industry insights, and success stories. You can also post how-tos, answer FAQs, or celebrate wins. Use your own experience to bring the post to life. Vary your content type – mix images, video, polls, and carousels. Focus on value and authenticity to build engagement.

Format LinkedIn posts for readability. Use short paragraphs, line breaks, and emojis sparingly to guide the eye. Start with a hook in the first 2–3 lines to prompt the “see more” click. Add a call-to-action at the end. Use white space and clear flow – make it skimmable, not bulky.

To create a carousel post on LinkedIn, upload a PDF with multiple pages. Each page becomes a swipeable slide. Design the slides in Canva or PowerPoint, save as PDF, and upload as a document post. Use bold text, minimal clutter, and a hook on the first slide. Carousels boost engagement and time-on-post which are positive signals for the algorithm.

Yes – personal content performs well on LinkedIn when tied to professional growth, values, or insights. Share your experiences, lessons learned, or reflections. Keep it authentic and purposeful. These posts build connection and humanise your brand but always keep it relevant to your professional journey.

Ideal LinkedIn posts are between 150–300 words. That’s long enough to share insight but short enough to stay skimmable. Break it into small paragraphs. Use storytelling, questions, or bulleted/numbered lists to boost engagement. Use hooks at the top and strong CTAs at the end.

Use storytelling on LinkedIn to share lessons, case studies, or personal growth moments. Start with a relatable hook, describe the journey, and end with a takeaway or insight. Use emotions and specificity. Stories build connection, differentiate you, and make your posts more memorable.

To promote an event on LinkedIn, create a LinkedIn Event page with a compelling title, description, and visuals. Share posts leading up to the event with speaker highlights, sneak peeks, or key takeaways. Use relevant hashtags. Tag speakers, partners, and attendees to increase reach. Invited connections to attend both through the mass-invite feature and personalised DMs.

A LinkedIn post is short-form (up to 3,000 characters) and great for engagement. A LinkedIn article is long-form (like a blog post) and allows you to include links, images, posts, video and other media within it. Posts drive visibility; articles build authority. Use both strategically in your content mix.

To tag someone on LinkedIn, type @ followed by their name. Select their profile from the dropdown. Only tag people who are relevant to the post to avoid spamming. Let them know that you’ve tagged them by sending them your post, otherwise they may miss it in their Notifications. Tagging boosts visibility but should feel natural and respectful – not forced.

LinkedIn newsletters are long-form articles sent to your subscribers. You can build authority and stay top-of-mind with regular insights. Start one if you consistently create content and have a niche topic. Each issue goes to all subscribers and new connections automatically receive an invite to subscribe. Use eye-catching images, catchy headlines, clear value, and consistent frequency to build a loyal following. Every profile can have up to 5 different newsletters.

To build thought leadership on LinkedIn, share insights, take positions on industry trends, and post consistently. Speak from experience and back it up with examples or data. Avoid being overly promotional. Participate in relevant conversations and respond to others’ ideas to show you're engaged and informed. Articles are the best format for thought leadership as they give you sufficient space to fully cover the topic. Plus you can add media to give it more interest.

Add value on LinkedIn by offering tips, stories, or examples that educate or inspire. Give enough to be helpful and demonstrate you mastery of the subject, but not so much that people no longer need your services. Focus on the “what” and “why,” not always the “how.” Balance generosity with curiosity – invite them to message you for more.