To grow your LinkedIn Company Page followers, post regularly, invite personal connections to follow (if eligible), and share page posts via your personal profile. You can invite up to 250 connections to follow per month. Use engaging visuals, polls, and employee advocacy. Promote your page in email footers, websites, and other platforms. Consistent, helpful content and a clear brand voice attract followers over time.

Use a LinkedIn company page for brand awareness by posting consistently about your work, values, and industry expertise. Use a recognizable logo and eye-catching banner, and engage with others to stay visible. Share content that reflects your niche and point of view. Visibility compounds – focus on showing up with value, not just volume.

Yes! You can run LinkedIn ads on a small budget by narrowing your audience and testing sponsored posts or lead gen forms. Start with retargeting or job title-based ads. Use a compelling image and CTA. Test before scaling. Even $10/day can build awareness if targeted well.

Yes, LinkedIn is a powerful hiring platform. Post job openings on your Company Page, in your feed, or as a LinkedIn job ad. Use filters to find qualified candidates. Be specific about the role and culture. Follow up personally with strong candidates.

Pages are connected to profiles through the Experience section where they display the company name and logo. Profiles without an associated LinkedIn company page display a grey default box which is not considered best practice. The key to adding a company page to a profile is to locate the page and exactly type the name used on the page into your profile. This is sometimes different to the company's legal name. 

LinkedIn company pages are where organisational brand and community building happens. Pages can include and promote posts, newsletters, events and other content that draw attention to an organisation's product and service offering. Free to set up, pages are excellent online real estate and all companies should have one.