How to Stand Out on LinkedIn in 2025
Have you noticed your posts barely register on LinkedIn these days? You’re not alone. In 2025, LinkedIn has shifted toward a pay-to-play model and prioritised engagement in unexpected ways. If you want to reclaim attention, focusing on LinkedIn visibility in 2025 tactics is critical.
1. Understand the Algorithm Shift
LinkedIn’s algorithm now heavily features sponsored content and ads – over 50 percent of your feed is commercial. Organic reach is down drastically, so even your best posts might struggle. Instead of lamenting reduced impressions, lean into comment-driven visibility. Today, a thoughtful comment can collect more views than your own post ever would. In other words, comments are the currency of LinkedIn visibility in 2025.
2. Comment Strategy That Works
Forget short responses. Aim for at least 15 words per comment – long enough to add real value, short enough to be scan-friendly. When you comment on a second-degree connection’s post, you appear to their network. Try a 10-before-and-10-after approach:
- Ten meaningful comments leading up to your own post
- One original post of your own
- Ten more comments afterward
If you consistently add insight – share anecdotes, ask a clarifying question, or offer a resource – you’re effectively elevating both your credibility and LinkedIn visibility.
3. Direct Messaging: A One-to-One Visibility Tool
Posting isn’t your only option. DMs (direct messages) remain under-utilised by most users. You can send:
- A plain-text introduction
- A one-minute voice note (surprisingly rare)
- A short video recorded on your phone
- Custom GIFs or animated “thank you” images
When you connect with a new contact, follow up with a brief video: a quick “Hi, I’m Lynnaire – here’s one tip on LinkedIn you can use right now.” That immediately sets you apart. For LinkedIn visibility, you’re no longer competing in the noise of your feed – you’re popping up directly in someone’s inbox.
4. Connect Intentionally, Not Indiscriminately
A larger network doesn’t automatically equal better visibility. Instead, focus on connections who:
- Personalise their invite message
- Operate in your geography or target industry
- Demonstrate genuine engagement on others’ content
Declining irrelevant invites won’t damage your profile or reduce visibility. In fact, curated connections help the algorithm send you higher-quality posts and encourage reciprocal engagement.
5. Don’t Neglect Your Company Page
Even if you run a one-person outfit, create a free company page. It:
- Adds a clickable logo to your personal profile (no more gray placeholder)
- Provides SEO-indexed “about us” real estate for your brand
- Lets you share your personal posts to keep it populated with minimal effort
A company page may not get huge reach, but it silently reinforces your credibility – an important component of long-term LinkedIn visibility.
6. Privacy, Verification, and Authenticity
You might feel pressure to verify your profile, but this process can be exclusionary – especially for those whose legal names differ from professional identities. Handing over sensitive ID to a third party introduces risks. Instead, build trust through consistent content, genuine interactions, and transparent messaging. That authenticity is often more powerful than a “verified” badge when it comes to LinkedIn visibility in 2025.