How to Improve Your LinkedIn Profile Visibility (Without Guesswork)
There’s no shortage of advice about how to stand out on LinkedIn – but what actually works?
To find out, we did something different. We took the profile of an experienced software engineer and made it over live, with no preparation, no filters, and an open conversation about what needed to change. The goal? To move from invisible… to searchable.
And in doing so, we uncovered powerful lessons for anyone struggling to get noticed on LinkedIn.
The Problem: A Great Professional, But a Quiet Profile
Chris Roberson is a skilled software engineer and educator who had recently decided to re-enter the tech industry after a few years of teaching. Like many professionals, his profile had been left on autopilot.
The result?
◼ A default banner with no visual messaging
◼ A generic headline without searchable keywords
◼ Just 43 search appearances in the last 90 days
◼ No clear path for a recruiter or decision-maker to follow
The Process: Fixing Visibility Live on Air
Led by LinkedIn strategist Lynnaire Johnston and hosted by William (Bill) Rochelle, the session focused on what it really takes to create a profile that gets noticed.
Here’s what we changed – and why it matters:
◼ Claimed a Custom URL
Instead of the random string LinkedIn assigns by default, we showed how to personalise the profile link. This improves appearance, helps with Google indexing, and makes it easier to share.
◼ Designed a High-Impact Banner
Using Canva, we uploaded a professional banner with keywords and clear messaging. It immediately signalled what Chris does and gave the profile a polished feel.
◼ Kept a Strong Headshot
Chris’s photo was already doing its job: clean, friendly, and front-facing. No edits needed – but we used it as a teaching point on what works.
◼ Optimised the Headline
We rewrote the headline live, moving from vague descriptors to keywords like “Full Stack Engineer” and “Software Environments.” This improved both searchability and first impressions.
◼ Discussed Verification and Trust Signals
Chris had a verified profile, and we explained how others can do the same through services like Clear (US) or Persona (elsewhere). Verification adds credibility, especially for job seekers.
The Result: More Than a Makeover
This wasn’t just about formatting a profile. It was about showing how small, smart changes can significantly improve how others perceive your value and skills online.
And it proved a larger point: LinkedIn visibility doesn’t just come from content – it starts with your profile.
Key Takeaways for Your Own LinkedIn Profile
◼ Your headline matters more than you think – It’s visible everywhere and influences both people and search.
◼ Visuals count – A banner and profile photo should reinforce who you are and what you do.
◼ Search is real – Use words people actually type into LinkedIn’s search bar.
◼ Trust signals work – Verification, clear writing, and consistency build confidence.
◼ Small tweaks make a big difference – And most of them are free.
Ready to Improve Your LinkedIn Profile Visibility?
Watch the full live makeover for practical, real-time tips or use the insights above to start editing your own profile today.