LinkedIn Isn’t Optional Anymore – Here’s Why It Matters More Than Ever
LinkedIn has been around for over two decades – but in 2025, it’s more relevant than ever. If you're still sitting on the fence, let me be clear: LinkedIn is no longer optional. It’s the hub for business-minded professionals who are here to connect, share, learn – and buy.
This platform isn’t about selfies or dance trends. It’s where 80% of decision-makers actively spend time. That means your next client, collaborator, or career break could be a post or a message away.
One of LinkedIn’s enduring strengths is its trust factor. Despite the rise of AI content, LinkedIn still feels human. That trust extends to Google too – making your content easier to find beyond the platform.
If you want to position yourself as a thought leader, this is the place to do it. Long-form content like articles and newsletters allows you to go deep, while video adds a personal touch. And yes, the algorithm rewards original insight – especially when it’s based on lived experience.
AI can help you scale – not replace – your voice. Think of it as your co-pilot, not your ghostwriter. Use it to repurpose, reframe, and save time so you can focus on the human side of business: connection.
And let’s not forget this: LinkedIn is rented space. It can change or vanish. So use it as a hub and ripple out – repurpose your content to your website, email list, YouTube, and beyond.
Engagement matters, too. Comments. DMs. Conversations. These are no longer just nice-to-haves – they’re visibility strategies.
LinkedIn still leads for B2B. The question now is: will you let it work for you?