The Growing Gap Between Leadership and LinkedIn
Across the globe, a growing number of senior leaders are finding themselves out of step with the digital age. Redundancies, restructures, and changing expectations are leaving seasoned professionals – often in their 50s and 60s – scrambling to understand a platform they’ve long ignored: LinkedIn.
Many have impressive experience in regional or national leadership roles. Yet when it comes to looking for new opportunities or repositioning themselves, they find their online presence is non-existent. The result? Missed chances, lack of visibility, and a profound strategic gap at both individual and organisational levels.
LinkedIn Isn’t Social Media – It’s Strategic Infrastructure
One of the biggest misconceptions for senior leaders on LinkedIn is the idea that it’s “just another social media platform.” But LinkedIn isn’t about selfies or status updates – it’s a professional media ecosystem where networks, opportunities, and thought leadership are built in real time.
Leaders must shift their mindset. Visibility on LinkedIn isn’t about vanity – it’s about strategy. A well-written profile, a clear point of view, and simple habits like engaging with others can position leaders as go-to experts both inside and outside their company.
Why Silence is a Risk – Not a Safeguard
Fear plays a major role in holding leaders back. Many worry about saying the wrong thing, showing vulnerability, or attracting criticism. But moral courage means standing behind what you believe in – and sharing it. Remaining silent can actually undermine leadership credibility.
On LinkedIn this need not be posting content but could be as simple as leaving thoughtful comments, sharing industry updates, or adding your perspective to a conversation. Staying quiet in a digital world doesn’t protect your reputation – it erodes it.
Leadership Without LinkedIn Is Like Driving with the Headlights Off
Imagine being on a long highway at night – you’re experienced, you’ve driven it before, but you’ve turned your headlights off. You might still be moving, but you're invisible to others – and you're not seeing what’s ahead. That’s what it’s like being a senior leader today without a LinkedIn presence.
It’s not just about keeping up. It’s about staying seen, steering your own narrative, and anticipating what’s coming. Visibility isn't just helpful – it’s how you avoid the crash.
What Organisations Can Do – And Why It Matters
Compliance concerns, outdated policies, and fear of reputational risk are often cited as reasons for restricting staff engagement. But success begins when leadership buys in – and when someone inside the company champions the platform.
Creating a culture of employee advocacy doesn’t require forced posting. It starts with internal champions, gentle encouragement, and role-modelling from the top. Visibility and momentum grow when staff see their efforts recognised – not just by marketing teams, but by the CEO.
From Ignorance to Potential – A Call to Action
Senior leaders must move from ignorance to potential. LinkedIn is no longer optional for modern leadership – it’s a platform for influence, opportunity, and long-term positioning.
Whether you’re a senior leader or advising someone who is, now’s the time to act. Visibility builds trust. Thought leadership builds brand. And most importantly, relationships are built in public – not in silence.