The #1 Mistake Professionals Make on LinkedIn – and How to Fix It
Why a LinkedIn Profile Strategy Matters More Than Ever
If I had to choose just one piece of advice to give every business professional, it’s this: Start with your LinkedIn profile.
In my recent interview with Sonia Passmore on the Pick A Path podcast, we explored how to turn visibility on LinkedIn into real opportunity. Because with over a billion people on the platform, standing out isn’t about tricks – it’s about clarity, credibility, and connection.
It’s Not a CV – It’s Your Calling Card
Many people still treat their LinkedIn profile like an online résumé. But a truly effective profile does far more than list job titles. It tells a story. It shares what drives you. It makes people want to learn more, connect, and take the next step.
Your profile shows up in Google searches. What impression is it leaving?
Let People See You
LinkedIn is a professional platform – but that doesn’t mean it should feel stiff or impersonal. Share what you’d comfortably say in a professional setting. When you let your personality show in thoughtful, relevant ways, you give people a reason to trust you.
That trust is what opens doors.
Connections Start with Conversations
Don’t wait to be discovered. The best opportunities often begin with a simple comment or message. Reach out to people whose work you admire. Reference something specific. Keep it human, not transactional.
It’s not about pitching – it’s about showing up and building real rapport.
What’s Working Right Now on LinkedIn
Three key trends stood out in our discussion:
- Short-form video is growing fast – 1–2 minutes, recorded in portrait, with a strong opening hook.
- AI tools like ChatGPT can support content creation, but your voice still matters. Use brand voice guidelines to stay authentic.
- Organic reach is down – so engagement and direct conversations are more important than ever.
Community Makes the Difference
That’s one reason I created Link∙Ability – to give people a space to learn, grow, and help each other succeed on LinkedIn. When you’re surrounded by smart, supportive people, it changes everything.
The bottom line? Your LinkedIn presence can do far more than you think. But only if you treat it as the opportunity it is.
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