Improving leadership presence online in the AI era
In this Link∙Ability [IN]sights livestream, Lynnaire Johnston is joined by HR executive and LinkedIn Top Voice Felipe Cofino to explore a question that is becoming increasingly urgent – why are so many senior leaders absent from LinkedIn?
The conversation moves beyond surface assumptions about time pressures or disinterest in social media and examines deeper strategic risks. In an era where AI tools search, verify and surface individual voices – not just company brands – silence can create reputational gaps. When stakeholders, recruiters, collaborators or clients search for a leader and find little or no activity, what conclusions do they draw?
Felipe shares practical insight from his 30 years in HR, including how visible leadership strengthens employer branding, reduces time-to-hire, improves talent attraction and enhances corporate reputation. Together, they unpack common barriers – fear, compliance concerns, perceived ROI challenges – and contrast them with the measurable benefits of thoughtful, consistent executive presence.
The session also explores the balance between personal authenticity and corporate alignment, the importance of consistency over intensity, and how collaboration amplifies influence.
For senior leaders navigating the AI era, this conversation reframes LinkedIn from optional platform to strategic asset.