Link∙Ability [IN]sights events

LinkedIn® new features and updates:

• Read and download the new features pdf that accompanies this event.

Event topic: Publishing articles and newsletters on LinkedIn

• Benefits of long-form content
• What you can and can’t add
• Gaining more impact from your articles and newsletters
• How to structure and format your content

LinkedIn® new features and updates:

• Read and download the new features pdf that accompanies this event.

Event topic: Livestream events and native live video posts

• Benefits of livestream events
• How they’ve changed on LinkedIn in 2025
• Native video posting

LinkedIn® new features and updates:

• Improved newsletter analytics
• Icon links added to My Network / Grow
• Jobs tab added to Messaging
• Share articles and newsletters direct to X and Facebook
• Updated scroll bar for banners
• Company page event improvements
• Videos shown first in Posts section of our Activity

Read and download the new features pdf that accompanies this event.

Event topic: Challenges with LinkedIn® Visibility

• Low reach & engagement – The decline in reach is plateauing, but engagement is improving.
• Not being found in searches – Fewer profile views from the right people.
• Drop in connection invites – Fewer inbound invitations, impacting network growth.
• Low video reach in the feed – Difficulty getting video content seen remains an issue.
• Event attendance inconsistency – Some events attract large audiences, while others struggle.

Strategies to Improve Visibility

1. Posting & Engagement

• Commenting on other posts – Increase from 5 before/after posting to 10 if you have the time.
• Reciprocity rule – Comment on others' posts to encourage engagement on yours.
• Widen comment network – Engage outside your immediate connections.
• Respond quickly to comments – Helps distribution and visibility.
• Boost underperforming posts – Share with trusted connections (not the same group each time).
• Comment as your company page – Tag yourself to connect your profile with your brand.

2. Search Visibility

• Update profile keywords – Align with what people search for.
• Use LinkedIn’s “Market Value Filters” – Choose dropdown options to improve discoverability.
• Increase activity levels – Consistent engagement boosts visibility.
• Monitor analytics – Check if you're reaching the right audience.
• Upcoming LinkedIn feature – View count on comments which may help identify popular topics.

3. Network Growth

• Send more personalised DMs – Invite people to events or share relevant content.
• Increase connection invites – Actively expand your network.
• Don’t ghost new connections – Follow up with a message or value-add (e.g., a GIF).
• Avoid automation tools –
• Risk of being banned by LinkedIn.
• Ask questions in messages – Encourages engagement and conversation.

4. Video Visibility Tips

• Use portrait format – 9:16 ratio preferred by LinkedIn.
• Keep it short – 1-2 minutes max for better reach.
• Add titles to thumbnails – Helps communicate the topic at a glance.
• Tell stories – Engaging, relatable content gets remembered.
• Position captions correctly – Avoid overlaying on profile info at the video bottom.
• Post videos from company pages – Experiment with this for increased reach.

5. Event Visibility Strategies

• Send personalised event invites – DM instead of just using LinkedIn’s bulk invite.
• Post a promo before the event – Preferably 1-2 days before to attract interest.
• Use TL;DR summaries – Post key takeaways for those who missed it.
• Build a community – Encourage repeat attendance by engaging past participants.

LinkedIn® new features and updates:

• Video feed available on desktop
• Full-screen vertical video display format
• New video analytics

Topic of the day: LinkedIn’s shift towards a video-first approach

• New video features on LinkedIn.
• The impact of larger video displays and mobile-first design.
• Best practices for creating engaging LinkedIn videos.
• The introduction of scrolling profile banners for Premium users.
• The effectiveness of live video vs. pre-recorded content.
• How professionals can leverage video content to improve visibility, engagement, and networking on LinkedIn.

To see and download the new features PDF that accompanied this event click here.

In this Link∙Ability Radio show:

◼ LinkedIn® new features and updates:

• New profile appearance metric
• New engagement metric
• Display fonts banned from headlines

◼ Topic of the day: How to enhance your visibility in the face of advancing AI

• Verification
• Name pronunciation
• Services – especially reviews
• Videos
• Projects
• Skills
• Honours and awards
• Scrolling banners

To see and download the new features PDF that accompanied this event click here.

In our first Link∙Ability Radio show for 2025:

◼ LinkedIn® new features and updates:

Kevin D Turner reports that LinkedIn is launching an innovative job matching feature that helps job seekers quickly understand their potential fit for open positions.

Read more about this new feature here

◼ Topic of the day: Ethical AI Use on LinkedIn®

• Setting the scene
• AI Characters
• Why It Matters on LinkedIn
• Where’s the Ethical Line?
• How to Stay Authentic

Read the key takeaways on AI here

In our final Link∙Ability Radio show for 2024:

◼ LinkedIn® new features and updates:

• please refer to the PDF below for a list of the latest features

◼ Topic of the day: Strategies to leverage LinkedIn® effectively in 2025.

Strategies for Success in 2025:

• Content Creation: Focus on quality over quantity, repurpose content, and prioritise formats like LinkedIn Lives.
• Engagement: Shift from vanity metrics like reach to meaningful engagement by commenting and interacting.
• Network Building: Prioritize quality connections aligned with business goals and avoid rapid growth tactics.
• Direct Messaging: Build trust through value-driven communication, avoiding spammy sales tactics.

To see and download the PDF that accompanied this event click on this link: 

LinkedIn New Features and Changes - Dec 19

In this Link∙Ability Radio show:

◼ LinkedIn® new features and updates:

• please refer to the PDF below for a list of the latest features

◼ Topic of the day: Our very FIRST audio room in the new format

To see and download the PDF that accompanied this event click on this link: 

LinkedIn New Features and Changes - Dec 5

In this Link∙Ability Radio show:

◼ LinkedIn® new features and updates:

• please refer to the PDF below for a list of the latest features

◼ Topic of the day: LinkedIn® announces the end of audio rooms as we know them!

To see and download the PDF that accompanied this event click on this link: 

LinkedIn New Features and Changes - Nov 21

In this Link∙Ability Radio show:

◼ LinkedIn® new features and updates:

• please refer to the PDF below for a list of the latest features

◼ Topic of the day: Can LinkedIn Boost Later Life Success? If so, HOW?

Late last week I had a fascinating conversation on a LinkedIn Live with Henry Oliver, the UK-based writer of 'Second Act, What Late Bloomers Can Tell You About Success and Reinventing Your Life'.

His key message is that we're never too old to become successful.

My key message is that we can all use LinkedIn to become successful or to elevate our success.

Here's what he believes the key ingredients are for later life success:

• Earnestness – Late bloomers take their pursuits seriously and immerse themselves deeply in their work.
  
  
• Curiosity – They have a strong desire to learn and explore, often diving into areas they find fascinating.
  
  
• Persistence – They continue their efforts over time, even without immediate success, often for intrinsic reasons rather than external validation.
  
  
• Intensity – Many are intense or seen as "odd" due to their passion for their work.
  
  
• Resilience and Hard Work – Late bloomers work hard and persevere, even when faced with setbacks. They do not quit easily and adapt to challenges as they arise.
  
  
• Lifelong Learning – They consistently seek new knowledge and skills, embracing change and personal growth.
  
  
• Finding a Calling or Purpose – Many late bloomers feel a strong calling or vocation, driven by a sense of purpose.
  
  
• Creating Their Own Luck – They are proactive in seizing opportunities, often placing themselves in situations where chance events can benefit them.
  
  
• Networking and Weak Ties – Late bloomers often build diverse networks with both strong and weak ties, finding value in connections that might not be immediately obvious.
  
  
• Nonlinear or Meandering Careers – Their career paths are not always straightforward and may include exploratory phases before they fully commit to a particular focus.
  
  

These traits highlight a general openness to growth and persistence, allowing late bloomers to achieve success later in life.

On this week’s Link∙Ability Radio Show (audio event) we’ll dive into these attributes and how we can use LinkedIn to help create later life success.

To see and download the PDF that accompanied this event click on this link: 

LinkedIn New Features and Changes - Nov 7

In this Link∙Ability Radio show:

◼ LinkedIn® new features and updates:

• please refer to the PDF below for a list of the latest features

◼ Topic of the day: LinkedIn® discussion

• LinkedIn® Events and Networking
• AI in Business and LinkedIn
• Drop in Organic Reach
• LinkedIn's New Video Feed
• Visibility Strategies
• Repurposing Content

To see and download the PDF that accompanied this event click on this link: 

LinkedIn New Features and Changes - Oct 24

In this Link∙Ability Radio show:

◼ LinkedIn® new features and updates:

• please refer to the PDF below for a list of the latest features

◼ Topic of the day: Keeping ourselves safe online with special guest, Katja Feldtmann

Human Element in Cybersecurity

Common Mistakes

LinkedIn Scams

Preventing Scams

Password Security

Grooming Attacks

Data Privacy

Password Management Tips

Digital Footprint Awareness

To see and download the PDF that accompanied this event click on this link: 

LinkedIn New Features and Changes - Oct 10

In this Link∙Ability Radio show:

◼ LinkedIn® new features and updates:

• please refer to the PDF below for a list of the latest features

◼ Topic of the day: 

Q&A with our audience

To see and download the PDF that accompanied this event click on this link: 

LinkedIn New Features and Changes - Sep 19

In this Link∙Ability Radio show:

◼ LinkedIn® new features and updates:

• Interactive Video Feed
• Updates to the User Interface for Comments

◼ Topic of the day: 

Messaging. Changes, updates, how-to's, how NOT to's and your ideas. 

To see and download the PDF that accompanied this event click on this link: 

LinkedIn New Features and Changes - Sep 5

In this Link∙Ability Radio show:

◼ LinkedIn® new features and updates:

• Edit scheduled posts

• Easy multi-tagging in post comments

• Brands able to sponsor newsletters from profiles

◼ Topic of the day: ­­­­LinkedIn Features Available to Premium Business Members

To see and download the checklist that accompanied this event click on this link:

LinkAbility radio event Premium features for Audio event 22 August

In this Link∙Ability Radio show:

◼ LinkedIn® new features and updates:

• Scheduling polls now possible
• Reduced emailing of recommended posts by Group admins
• GIFs return to Newsletters and Articles 
• Save button added to engagement line of posts
• 3 changes to Notifications
• New Reactions layout being tested
• New look coming to post comment layout
• Return of All star status
• Start a post prompt adds Collaborative articles
• Title added to videos on company pages
• Sponsored newsletters
• Resumé upload returns
• Change to feed view on the app

◼ Topic of the day: Leveraging Newsletters and Articles

Topics covered in this show featuring guest Michelle J Raymond, co-author with Lynnaire Johnston of Business Gold, Build Awareness, Authority and Advantage with LinkedIn Company Pages:

• LinkedIn® new features and updates
• New features for company pages
• Changes to company pages in 2024

Topics covered in this show:

• LinkedIn® new features and updates
• The growing importance of direct messaging due to declining post reach and the need for visibility
• Direct messaging as a strategy for building relationships and making connections feel special
• Higher likelihood of direct messages being seen by the intended recipient
• Dressing appropriately for different types of videos (business vs. casual)
• Engaging the audience through relatable content
• Differentiating content to appeal to different audiences
• Leveraging different video types to build a network
• Using LinkedIn® Lives and creating video snippets for use in direct messages​

Topics covered in this show:

• LinkedIn® new features and updates
• How we can use older features and tactics in the current LinkedIn® environment
• Do hashtags still work?
• How to connect with likeminded people
• Current best post formats
• How to find events you want to attend
• How to invite people to attend events
• Choosing your profile or your page to host events